Crafting the Brand Identity
Overcast Cannabis approached us with a vision that blended modern aesthetics with a moody, atmospheric feel, true to their Pacific Northwest roots. Our graphic design team worked closely with them to craft custom packaging designs that captured their essence while ensuring compliance with industry regulations. From sleek, minimalist jars to eye-catching pre-roll packaging, we delivered designs that not only stood out on dispensary shelves but also resonated with their target audience.
3D Product Visualization & Merch Design
Beyond packaging, we brought Overcast Cannabis’ vision to life through high-quality 3D product renders and animations, allowing them to showcase their products in stunning detail before they even hit production. This included realistic mockups for marketing, web presence, and investor presentations. Additionally, we designed merchandise concepts, including branded apparel and accessories, further solidifying their brand identity and expanding their reach beyond cannabis products.
Client Feedback & Project Impact
The response from Overcast Cannabis was overwhelmingly positive. They praised our ability to translate their ideas into compelling visuals that aligned perfectly with their brand ethos. Their team was especially thrilled with the level of detail and realism in our 3D concepts, which helped them secure retail partnerships and build excitement among their customers before launch.
See the Work for Yourself
We believe that great branding is more than just visuals—it’s about creating an experience that resonates with consumers. Working with Overcast Cannabis was a perfect example of how strategic design and high-quality visual assets can elevate a brand. Check out our portfolio to see the full range of work we created for Overcast Cannabis and let us know how we can bring your brand vision to life!
Ready to take your brand to the next level? Contact us today to discuss your next project!
